In her BlogWell Chicago presentation, FedEx‘s Director of Digital & Social Media Engagement, Renee Horne, discusses how they're making social media work for business, culture, and reputation.
Renee shares four case studies that covers how they're using video content to engage customers and shareholders, how they're connecting with small business owners, how they handle a social media crisis, and more.
Watch the video of this presentation here: https://vimeo.com/47487427
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BlogWell Chicago Social Media Case Study: FedEx, presented by Renee Horne
1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
BlogWell Renee Horne
Chicago
July 18, 2012
Making Social Work at FedEx
socialmedia.org/blogwell
2. Making Social Work
at FedEx
Presented by Renée Horne
Director, Digital & Social Media Engagement
Find me on Twitter: @RLHorne
Hashtag: #FedEx
4. Social Business
“Center of Excellence”
Conversation Tools and VOC,
Platform Technologies Knowledge
Governance Measurement
Management
(Content) (Channels) and Analysis
5. Social Business as a Practice
• Building the foundation or ‘Social Courage’
Guidelines, training and education, benchmarks and shared best practices
Voice of Customer, Measurement & Analysis and engagement protocols
• Engaging the marketplace through digital storytelling
Activating a network of digital channels enabling access to key audiences
Delivering multimedia content and programs that engages and influences
• Engaging the workplace using social technologies
Evolving internal communication channels to be more relevant
Enabling work to be done in new ways
7. Digital & Social Media
Playbook
• Clear strategy and policies for
each channel
• Detailed guidance on content
planning, creation and
distribution
• Eases use, eliminates
ambiguities, mitigates risks and
optimizes results.
8. Full Scale eLearning
Certification Curriculum
Foundation Fundamentals Fusing into practices Focusing for
success
Social media: Twitter 101 Social media for crisis Incorporating social
changing how we communications insights into program
work, buy, believe planning
change
Business Facebook 101 Executive How FedEx is
communication : 3 communications in a transforming customer
fundamental skills social world service
Understanding FedEx Writing for blogs Trends and emerging Measuring social
employee social best practices: CSR & media programs and
media guidelines Social Media campaigns
10 guiding principles Video in social age 10 Steps for Planning A Emerging trends in
of social media social media campaign social media tools and
engagement technologies
Managing a
successful online
community
24. Q&A
Renée Horne
Director, Digital & Social Media Engagement
Find me on Twitter: @RLHorne
Hashtag: #FedEx
25. SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
Chicago
July 18, 2012
socialmedia.org/blogwell