In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many. Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants. Watch the video of this presentation here: https://vimeo.com/51963004