SocialMedia.org Case Study Video on Ethics
•
1 like•778 views
In his BlogWell New York presentation, SocialMedia.org CEO Andy Sernovitz shared his recommendations on how to stay safe and ethical in social media. Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Recommended
Recommended
More Related Content
Similar to SocialMedia.org Case Study Video on Ethics
Similar to SocialMedia.org Case Study Video on Ethics (20)
More from SocialMedia.org
More from SocialMedia.org (20)
SocialMedia.org Case Study Video on Ethics
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz New York September 12, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble
- 2. Ethics Best Practices Tweet this! #blogwell
- 4. The difference between honesty and sleazery:
- 6. Three Guides for Safe Social Media Outreach 1. Require disclosure and truthfulness in social media outreach. 2. Monitor the conversation and correct misstatements. 3. Create social media policies and training programs. Tweet this! #blogwell
- 7. Stay Safe Never pay Real disclosure Don’t lie to your mom Tweet this! #blogwell
- 8. 10 Magic Words I work for _________, and this is my personal opinion. Tweet this! #blogwell
- 9. Who are you? Were you paid? Is it an honest opinion based on a real experience? Tweet this! #blogwell
- 11. Disclosure Best Practices Toolkit Checklists for • Disclosure of Identity • Personal and Unofficial every situation Participation • Truthfulness Customize for • Outreach and Advocacy Campaigns your team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
- 12. Be careful who you hire Tweet this! #blogwell
- 13. We have a chance to do something good Tweet this! #blogwell
- 15. Raise your standards Tweet this! #blogwell
- 16. Save your brand Save your reputation Save your job Tweet this! #blogwell
- 17. SAVE SOCIAL MEDIA Tweet this! #blogwell
- 18. If you have to ask, the answer is no It’s easier to be honest Pass it on Tweet this! #blogwell
- 19. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell New York September 12, 2012 socialmedia.org/blogwell