SlideShare a Scribd company logo
1 of 37
Download to read offline
SocialMedia.org
                                       Video Case Studies



   SocialMedia.org
         This video is from
    Case Studies
           BlogWell
            San Francisco
            June 20, 2011
This presentation is from
         socialmedia.org/blogwell



BlogWell                                   Sharon Crost
    San Francisco
    March 27, 2012                  5 Shortcuts for Generating Leads
   socialmedia.org/blogwell
5 SHORTCUTS
    FOR GENERATING
    LEADS
    SHARON CROST
    HITACHI DATA SYSTEMS




1                          © 2011 Hitachi Data Systems. All rights reserved.
Hitachi Data Systems (HDS)
social media lead generation.




Will social media campaigns
get B2B lead results?
QUESTION 1


Is social media a good



                                   ?
marketing investment for a
large B to B conservative
culture enterprise that sells to
C-level targets during an 18
month sales cycle often through
channel partners?
  a) Absolutely
  b) Are you out of your mind?
  c) Hmmm…not sure
OUR ANSWER: B) HMMM…NOT SURE


Why?
 We didn’t have a proven ROI model so it wasn’t sure to
  work
 B2B audience was not thought to be as present in social
  media, and is an audience that’s being targeted by
  hundreds of marketers like us every day
 Big ticket products with long, complex sales cycle could
  warrant a more traditional approach
But we were willing to give it a shot…
 Keeping to a modest budget
 Tracking key metrics closely to adjust based on results
QUIZ CAMPAIGN

                     GOALS
  3000 visitors   300 leads   20% uplift in social
                              media engagement
QUIZ CAMPAIGN
GLOBE CAMPAIGN

                       GOALS
 6000 visitors      200 leads        200 engagements




   http://nocenter.hds.com/globe/globe.html#home
GLOBE CAMPAIGN
QUEST FOR SCALABILITY CAMPAIGN

                         GOALS
  6000 visitors         400 leads      600 Engagements




         www.hds.com/go/quest-for-scalability
QUEST FOR SCALABILITY CAMPAIGN
SHORTCUT #1



   TEST
   What’s socially engaging content in your
   arsenal? Test and discover what’s engaging
   for your brand!

   Social media can be a powerful channel and
   ROI opportunity for integrated marketing
   campaigns.
QUESTION 2


 What do you do if people aren’t




                                                 ?
in your target market but they
engage in your social media
contests just to win prizes?
  a) Discourage irrelevant audiences from
     participating
  b) Be nice to everyone who plays your
    game, you never know if they could be a
    target one day
  c) Make a clear distinction between targets
    and non-targets and treat them differently
OUR ANSWER: B AND C


  a) Discourage irrelevant audiences from
    participating
  b) Be nice to everyone who plays your game, you never
    know if they could be a target one day
  c) Make a clear distinction between targets and non-
    targets and treat them differently



  Audience segmentation is key to
   optimizing the lead gen process
SEGMENTATION STRATEGY




                        “Leads”




                        Others
SEGMENTATION STRATEGY




                           “Leads”




                        Friends
SEGMENTATION STRATEGY




                        Friends

  “Leads”
SHORTCUT #2




  SEGMENT

  Provide simple engagement options for those
  who want to engage with you and let your
  audience self-select.
QUESTION 3


I have a limited budget. Can




                                ?
I market in social media on
the cheap?
  a) Absolutely
  b) Are you mad as a hatter?
  c) You get what you pay for
OUR ANSWER: ABSOLUTELY

ANSWER A
  a) ABSOLUTELY
  b) Are you mad as a hatter?
  c) You get what you pay for




    Use a fully integrated media approach, get word
     of mouth socially
OUR FULL PORTFOLIO

TAKE ADVANTAGE OF EARNED, OWNED AND PARTNER CHANNELS

 EARNED                               OWNED
 Based on our social network          Our online properties
    Facebook updates                    HDS.com (placement and SEO)

     LinkedIn updates and events        Company newsletter/email

     Twitter updates                    HDS blogs

     Social forwarding                  Email signature
                                         Intranet


  PARTNERED                           PAID
  Featured by affiliated companies    Pay-to-play promotions
     Other Hitachi companies            Paid search/Google AdWords
     Channel and alliance partners      Facebook ads
     Influencers                        LinkedIn ads
                                         Media sites (i.e. SearchStorage.com)
SHORTCUT #3




 AMPLIFY


 You don’t need a big media budget to get a
 share of voice in social media – be strategic,
 be creative and use the amplification power
 of others to promote your message
QUESTION 4


Which do you think drives the greatest number of




                                              ?
registrations?

 a)




b)




c)
RESULTS – SUMMARY BY PROMOTIONAL
  CHANNEL


Channel



                      Total                    Total                    Total                     Total                     Total
          Visits                   Visits                   Visits                   Visits*                   Visits*
                   Registrations            Registrations            Registrations             Registrations             Registrations



          3812         340         145          37           95           10          11            0          142            35
OUR ANSWER: FACEBOOK




    Facebook advertising allows for detailed segmentation
      Message only appears to highly targeted audiences


                   340 REGISTRATIONS
    Exceeded our overall campaign goal just with Facebook
           9% conversion rate from Facebook ads
SHORTCUT #4




  MEASURE


  Start simply and integrate performance
  metrics into the campaign.

  You can use early results to shift resources
  to the best performing channel(s).
QUESTION 5

What is a top benefit of adding social media
 to the marketing mix?




                                                 ?
    a) cheaper marketing
    b) nurture a community of influencers
    c) re-engage participants
    d) getting better conversion results than
      in traditional media
    e) getting your boss to connect in Twitter
    f) keeping your boss from connecting to
       you in Facebook
    g) most of the above
OUR ANSWER: MOST OF THE ABOVE



  a) cheaper marketing
  b) nurture a community of influencers
  c) re-engage participants
  d) getting better conversion results than in
    traditional media
  e) getting your boss to connect in Twitter
  f) keeping your boss from connecting to you
     in Facebook
  g) most of the above
OVERALL QUIZ RESULTS


                              GOALS
  3000 visitors        300 leads                         20% uplift in social
                                                         media engagement


                       RESULTS
                    Facebook Users
       120
  8000 visitors          604 leads                       43% uplift - Facebook
       100


        80


        60


        40


        20


         0




                  Daily Active Users   Daily New Likes
OVERALL GLOBE RESULTS


                       GOALS
 6000 visitors      200 leads   200 engagements



                      RESULTS
  14,580 visitors   369 leads   494 engagements
OVERALL GLOBE RESULTS




                   May'11 -
Social Networks
                    Oct'11
Added a Tweet to
                     249
the conversation
Clicked to HDS
                     151
LinkedIn page
Liked HDS in
                     104
Facebook
TOTAL                494
RESULTS – CLICKS MAY-OCT 2011

                                           TOTAL
                                           = 9091
Highlighted Tweets (Yellow Stars)   1631
54757scmedmcm

Key Success Stories (Markers)       6851
54757scmedmcm

Tweets (White stars)                609
SHORTCUT #5




  NURTURE


  Watch the progress, be part of the
  community and help your audience get the
  most from their engagement with your brand
5 SHORTCUT SUMMARY


1. TEST to find what’s socially engaging about your
   brand. Social media can be a powerful channel and
   ROI opportunity for integrated marketing campaigns.

2. Audience SEGMENTATION is key to managing
   scope, and can be assessed using online profiling

3. You don’t need a huge media budget to get the word
   out in social media – use the AMPLIFICATION power
   of others to promote your message

4. Integrate performance METRICS into the campaign
   and use early results to test and optimize the
   campaign.

5. Social interactions must be NURTURED. Play a
   game, have fun! Develop the experience map for how
   each touchpoint will lead to a nurturing goal.
GAME OVER

ARE YOU A
WINNER?
FOR MORE
INFORMATION:
SHARON.CROST@HDS.COM
@SHARONHDS ON TWITTER

THANK YOU!
http://www.slideshare.net/sharonhds/blogwell-san-francisco-mar-2012-
hitachi-data-systems
SocialMedia.org
         This video is from
    Case Studies                    Learn more about past and
           BlogWell
            San Francisco
            June 20, 2011
                                       upcoming BlogWells
This presentation is from
         socialmedia.org/blogwell



BlogWell                            socialmedia.org/blogwell
     San Fracisco
    March 27, 2012
   socialmedia.org/blogwell

More Related Content

What's hot

Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff
 
Social Media Proposal: Building a digital brand
Social Media Proposal: Building a digital brandSocial Media Proposal: Building a digital brand
Social Media Proposal: Building a digital brandJulia Henao Ramírez
 
IPREX World Communications Forum Presentation
IPREX World Communications Forum PresentationIPREX World Communications Forum Presentation
IPREX World Communications Forum PresentationJeff Risley
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event managementRobin Low
 
50+ Social Media Tools and Sites: Beyond Facebook and Twitter
50+ Social Media Tools and Sites: Beyond Facebook and Twitter50+ Social Media Tools and Sites: Beyond Facebook and Twitter
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
 
Social Media Marketing - Introduction
Social Media Marketing - IntroductionSocial Media Marketing - Introduction
Social Media Marketing - IntroductionShankar Saikia
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for NonprofitsChad Norman
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Businessbatchblue
 
MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB'sJeff Risley
 
Sharing is Good Karma
Sharing is Good KarmaSharing is Good Karma
Sharing is Good KarmaResearchShare
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
 
Measuring the impact of social media brand aid
Measuring the impact of social media   brand aidMeasuring the impact of social media   brand aid
Measuring the impact of social media brand aidBrandAidConference
 
Leadership and Your Social Media Voice
Leadership and Your Social Media VoiceLeadership and Your Social Media Voice
Leadership and Your Social Media VoiceDebra Askanase
 
Intro to Social Media (WPSP 2012 Summer Institute)
Intro to Social Media (WPSP 2012 Summer Institute)Intro to Social Media (WPSP 2012 Summer Institute)
Intro to Social Media (WPSP 2012 Summer Institute)Amy Tennison
 
Social Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comSocial Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
 
Buildex conference 2011 social media
Buildex conference 2011 social mediaBuildex conference 2011 social media
Buildex conference 2011 social mediaKaro Group
 
Social Media Best Practices in the Hospitality Industry
Social Media Best Practices in the Hospitality IndustrySocial Media Best Practices in the Hospitality Industry
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
 

What's hot (20)

Getting Started in Social Media
Getting Started in Social MediaGetting Started in Social Media
Getting Started in Social Media
 
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
 
Social Media Proposal: Building a digital brand
Social Media Proposal: Building a digital brandSocial Media Proposal: Building a digital brand
Social Media Proposal: Building a digital brand
 
IPREX World Communications Forum Presentation
IPREX World Communications Forum PresentationIPREX World Communications Forum Presentation
IPREX World Communications Forum Presentation
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
50+ Social Media Tools and Sites: Beyond Facebook and Twitter
50+ Social Media Tools and Sites: Beyond Facebook and Twitter50+ Social Media Tools and Sites: Beyond Facebook and Twitter
50+ Social Media Tools and Sites: Beyond Facebook and Twitter
 
Social Media Marketing - Introduction
Social Media Marketing - IntroductionSocial Media Marketing - Introduction
Social Media Marketing - Introduction
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB's
 
Sharing is Good Karma
Sharing is Good KarmaSharing is Good Karma
Sharing is Good Karma
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
 
Measuring the impact of social media brand aid
Measuring the impact of social media   brand aidMeasuring the impact of social media   brand aid
Measuring the impact of social media brand aid
 
Leadership and Your Social Media Voice
Leadership and Your Social Media VoiceLeadership and Your Social Media Voice
Leadership and Your Social Media Voice
 
Intro to Social Media (WPSP 2012 Summer Institute)
Intro to Social Media (WPSP 2012 Summer Institute)Intro to Social Media (WPSP 2012 Summer Institute)
Intro to Social Media (WPSP 2012 Summer Institute)
 
Social Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comSocial Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.com
 
Buildex conference 2011 social media
Buildex conference 2011 social mediaBuildex conference 2011 social media
Buildex conference 2011 social media
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
 
Social Media Best Practices in the Hospitality Industry
Social Media Best Practices in the Hospitality IndustrySocial Media Best Practices in the Hospitality Industry
Social Media Best Practices in the Hospitality Industry
 

Viewers also liked

Scalability and Availability - Without Compromise
Scalability and Availability - Without CompromiseScalability and Availability - Without Compromise
Scalability and Availability - Without CompromiseBjorn Andersson
 
Capitalize on Big Data Through Hitachi Innovation
Capitalize on Big Data Through Hitachi InnovationCapitalize on Big Data Through Hitachi Innovation
Capitalize on Big Data Through Hitachi InnovationHitachi Vantara
 
Hitachi data systems agora edition
Hitachi data systems agora editionHitachi data systems agora edition
Hitachi data systems agora editionAgora Group
 
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...Hitachi Data Systems France
 
Enterprise Search in SharePoint 2010
Enterprise Search in SharePoint 2010Enterprise Search in SharePoint 2010
Enterprise Search in SharePoint 2010bgerman
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
 
Hitachi Cloud and Solutions
 Hitachi Cloud and Solutions Hitachi Cloud and Solutions
Hitachi Cloud and SolutionsHitachi Vantara
 
My sales solution 2016 certificate
My sales solution 2016 certificateMy sales solution 2016 certificate
My sales solution 2016 certificateNina Aktas
 
LTE - Huawei Certified Network Associate
LTE - Huawei Certified Network AssociateLTE - Huawei Certified Network Associate
LTE - Huawei Certified Network AssociateOmid Rahimi
 
hp3par_Course_certificate
hp3par_Course_certificatehp3par_Course_certificate
hp3par_Course_certificateSHABEER KUNIYIL
 
NetApp Certficate MSSQL
NetApp Certficate MSSQL NetApp Certficate MSSQL
NetApp Certficate MSSQL SHABEER KUNIYIL
 
Bluecat fundamentals_course_certificate
Bluecat fundamentals_course_certificateBluecat fundamentals_course_certificate
Bluecat fundamentals_course_certificateHakki Aydin Ucar
 
PS Signaling Procedure Analysis and Troubleshooting Training
PS Signaling Procedure Analysis and Troubleshooting TrainingPS Signaling Procedure Analysis and Troubleshooting Training
PS Signaling Procedure Analysis and Troubleshooting TrainingGolam Kibria
 

Viewers also liked (20)

Scalability and Availability - Without Compromise
Scalability and Availability - Without CompromiseScalability and Availability - Without Compromise
Scalability and Availability - Without Compromise
 
Capitalize on Big Data Through Hitachi Innovation
Capitalize on Big Data Through Hitachi InnovationCapitalize on Big Data Through Hitachi Innovation
Capitalize on Big Data Through Hitachi Innovation
 
Hitachi data systems agora edition
Hitachi data systems agora editionHitachi data systems agora edition
Hitachi data systems agora edition
 
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...
Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice Presi...
 
Enterprise Search in SharePoint 2010
Enterprise Search in SharePoint 2010Enterprise Search in SharePoint 2010
Enterprise Search in SharePoint 2010
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
 
Hitachi Cloud and Solutions
 Hitachi Cloud and Solutions Hitachi Cloud and Solutions
Hitachi Cloud and Solutions
 
My sales solution 2016 certificate
My sales solution 2016 certificateMy sales solution 2016 certificate
My sales solution 2016 certificate
 
LTE - Huawei Certified Network Associate
LTE - Huawei Certified Network AssociateLTE - Huawei Certified Network Associate
LTE - Huawei Certified Network Associate
 
Shabeer
ShabeerShabeer
Shabeer
 
hp3par_Course_certificate
hp3par_Course_certificatehp3par_Course_certificate
hp3par_Course_certificate
 
NetApp Certficate MSSQL
NetApp Certficate MSSQL NetApp Certficate MSSQL
NetApp Certficate MSSQL
 
160721040101_0001
160721040101_0001160721040101_0001
160721040101_0001
 
Bluecat fundamentals_course_certificate
Bluecat fundamentals_course_certificateBluecat fundamentals_course_certificate
Bluecat fundamentals_course_certificate
 
160721040042_0001
160721040042_0001160721040042_0001
160721040042_0001
 
160721040120_0001
160721040120_0001160721040120_0001
160721040120_0001
 
Server_plus_Comptia
Server_plus_ComptiaServer_plus_Comptia
Server_plus_Comptia
 
160721040136_0001
160721040136_0001160721040136_0001
160721040136_0001
 
PS Signaling Procedure Analysis and Troubleshooting Training
PS Signaling Procedure Analysis and Troubleshooting TrainingPS Signaling Procedure Analysis and Troubleshooting Training
PS Signaling Procedure Analysis and Troubleshooting Training
 

Similar to BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon Crost

Blogwell San Francisco Mar 2012 Hitachi Data Systems
Blogwell San Francisco Mar 2012 Hitachi Data SystemsBlogwell San Francisco Mar 2012 Hitachi Data Systems
Blogwell San Francisco Mar 2012 Hitachi Data Systemssharonhds
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
 
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaConversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingEarthsite
 
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01Todd Smith
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011Bernie Borges
 
Running your social media strategy in an hour a day ijo 2012 slideshare ve...
Running your social media strategy in an hour a day   ijo 2012  slideshare ve...Running your social media strategy in an hour a day   ijo 2012  slideshare ve...
Running your social media strategy in an hour a day ijo 2012 slideshare ve...Creative Business Consulting Group
 
Social Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningSocial Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגוניםronen_offer
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight  7 Steps To Using Social Media MarketingWarren Knight  7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingThink Digital First
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media MarketingJibin Michael
 
Socail Media Rebranding
Socail Media Rebranding Socail Media Rebranding
Socail Media Rebranding Xie Qing
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
 
Expanding your Community\'s Presence Online with Social Media
Expanding your Community\'s Presence Online with Social MediaExpanding your Community\'s Presence Online with Social Media
Expanding your Community\'s Presence Online with Social MediaRed Sage Communications, Inc.
 

Similar to BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon Crost (20)

Blogwell San Francisco Mar 2012 Hitachi Data Systems
Blogwell San Francisco Mar 2012 Hitachi Data SystemsBlogwell San Francisco Mar 2012 Hitachi Data Systems
Blogwell San Francisco Mar 2012 Hitachi Data Systems
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
 
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaConversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011
 
Running your social media strategy in an hour a day ijo 2012 slideshare ve...
Running your social media strategy in an hour a day   ijo 2012  slideshare ve...Running your social media strategy in an hour a day   ijo 2012  slideshare ve...
Running your social media strategy in an hour a day ijo 2012 slideshare ve...
 
Social Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningSocial Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You Listening
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
 
2011 Home Care 100
2011 Home Care 1002011 Home Care 100
2011 Home Care 100
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media Strategy
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight  7 Steps To Using Social Media MarketingWarren Knight  7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media Marketing
 
Marketing 2011 and Beyond
Marketing 2011 and BeyondMarketing 2011 and Beyond
Marketing 2011 and Beyond
 
Socail Media Rebranding
Socail Media Rebranding Socail Media Rebranding
Socail Media Rebranding
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
 
Expanding your Community\'s Presence Online with Social Media
Expanding your Community\'s Presence Online with Social MediaExpanding your Community\'s Presence Online with Social Media
Expanding your Community\'s Presence Online with Social Media
 

More from SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
 

More from SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Recently uploaded

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Recently uploaded (20)

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon Crost

  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Sharon Crost San Francisco March 27, 2012 5 Shortcuts for Generating Leads socialmedia.org/blogwell
  • 2. 5 SHORTCUTS FOR GENERATING LEADS SHARON CROST HITACHI DATA SYSTEMS 1 © 2011 Hitachi Data Systems. All rights reserved.
  • 3. Hitachi Data Systems (HDS) social media lead generation. Will social media campaigns get B2B lead results?
  • 4. QUESTION 1 Is social media a good ? marketing investment for a large B to B conservative culture enterprise that sells to C-level targets during an 18 month sales cycle often through channel partners? a) Absolutely b) Are you out of your mind? c) Hmmm…not sure
  • 5. OUR ANSWER: B) HMMM…NOT SURE Why?  We didn’t have a proven ROI model so it wasn’t sure to work  B2B audience was not thought to be as present in social media, and is an audience that’s being targeted by hundreds of marketers like us every day  Big ticket products with long, complex sales cycle could warrant a more traditional approach But we were willing to give it a shot…  Keeping to a modest budget  Tracking key metrics closely to adjust based on results
  • 6. QUIZ CAMPAIGN GOALS 3000 visitors 300 leads 20% uplift in social media engagement
  • 8. GLOBE CAMPAIGN GOALS 6000 visitors 200 leads 200 engagements http://nocenter.hds.com/globe/globe.html#home
  • 10. QUEST FOR SCALABILITY CAMPAIGN GOALS 6000 visitors 400 leads 600 Engagements www.hds.com/go/quest-for-scalability
  • 12. SHORTCUT #1 TEST What’s socially engaging content in your arsenal? Test and discover what’s engaging for your brand! Social media can be a powerful channel and ROI opportunity for integrated marketing campaigns.
  • 13. QUESTION 2 What do you do if people aren’t ? in your target market but they engage in your social media contests just to win prizes? a) Discourage irrelevant audiences from participating b) Be nice to everyone who plays your game, you never know if they could be a target one day c) Make a clear distinction between targets and non-targets and treat them differently
  • 14. OUR ANSWER: B AND C a) Discourage irrelevant audiences from participating b) Be nice to everyone who plays your game, you never know if they could be a target one day c) Make a clear distinction between targets and non- targets and treat them differently Audience segmentation is key to optimizing the lead gen process
  • 15. SEGMENTATION STRATEGY “Leads” Others
  • 16. SEGMENTATION STRATEGY “Leads” Friends
  • 17. SEGMENTATION STRATEGY Friends “Leads”
  • 18. SHORTCUT #2 SEGMENT Provide simple engagement options for those who want to engage with you and let your audience self-select.
  • 19. QUESTION 3 I have a limited budget. Can ? I market in social media on the cheap? a) Absolutely b) Are you mad as a hatter? c) You get what you pay for
  • 20. OUR ANSWER: ABSOLUTELY ANSWER A a) ABSOLUTELY b) Are you mad as a hatter? c) You get what you pay for Use a fully integrated media approach, get word of mouth socially
  • 21. OUR FULL PORTFOLIO TAKE ADVANTAGE OF EARNED, OWNED AND PARTNER CHANNELS EARNED OWNED Based on our social network Our online properties  Facebook updates  HDS.com (placement and SEO)  LinkedIn updates and events  Company newsletter/email  Twitter updates  HDS blogs  Social forwarding  Email signature  Intranet PARTNERED PAID Featured by affiliated companies Pay-to-play promotions  Other Hitachi companies  Paid search/Google AdWords  Channel and alliance partners  Facebook ads  Influencers  LinkedIn ads  Media sites (i.e. SearchStorage.com)
  • 22. SHORTCUT #3 AMPLIFY You don’t need a big media budget to get a share of voice in social media – be strategic, be creative and use the amplification power of others to promote your message
  • 23. QUESTION 4 Which do you think drives the greatest number of ? registrations? a) b) c)
  • 24. RESULTS – SUMMARY BY PROMOTIONAL CHANNEL Channel Total Total Total Total Total Visits Visits Visits Visits* Visits* Registrations Registrations Registrations Registrations Registrations 3812 340 145 37 95 10 11 0 142 35
  • 25. OUR ANSWER: FACEBOOK Facebook advertising allows for detailed segmentation Message only appears to highly targeted audiences 340 REGISTRATIONS Exceeded our overall campaign goal just with Facebook 9% conversion rate from Facebook ads
  • 26. SHORTCUT #4 MEASURE Start simply and integrate performance metrics into the campaign. You can use early results to shift resources to the best performing channel(s).
  • 27. QUESTION 5 What is a top benefit of adding social media to the marketing mix? ? a) cheaper marketing b) nurture a community of influencers c) re-engage participants d) getting better conversion results than in traditional media e) getting your boss to connect in Twitter f) keeping your boss from connecting to you in Facebook g) most of the above
  • 28. OUR ANSWER: MOST OF THE ABOVE a) cheaper marketing b) nurture a community of influencers c) re-engage participants d) getting better conversion results than in traditional media e) getting your boss to connect in Twitter f) keeping your boss from connecting to you in Facebook g) most of the above
  • 29. OVERALL QUIZ RESULTS GOALS 3000 visitors 300 leads 20% uplift in social media engagement RESULTS Facebook Users 120 8000 visitors 604 leads 43% uplift - Facebook 100 80 60 40 20 0 Daily Active Users Daily New Likes
  • 30. OVERALL GLOBE RESULTS GOALS 6000 visitors 200 leads 200 engagements RESULTS 14,580 visitors 369 leads 494 engagements
  • 31. OVERALL GLOBE RESULTS May'11 - Social Networks Oct'11 Added a Tweet to 249 the conversation Clicked to HDS 151 LinkedIn page Liked HDS in 104 Facebook TOTAL 494
  • 32. RESULTS – CLICKS MAY-OCT 2011 TOTAL = 9091 Highlighted Tweets (Yellow Stars) 1631 54757scmedmcm Key Success Stories (Markers) 6851 54757scmedmcm Tweets (White stars) 609
  • 33. SHORTCUT #5 NURTURE Watch the progress, be part of the community and help your audience get the most from their engagement with your brand
  • 34. 5 SHORTCUT SUMMARY 1. TEST to find what’s socially engaging about your brand. Social media can be a powerful channel and ROI opportunity for integrated marketing campaigns. 2. Audience SEGMENTATION is key to managing scope, and can be assessed using online profiling 3. You don’t need a huge media budget to get the word out in social media – use the AMPLIFICATION power of others to promote your message 4. Integrate performance METRICS into the campaign and use early results to test and optimize the campaign. 5. Social interactions must be NURTURED. Play a game, have fun! Develop the experience map for how each touchpoint will lead to a nurturing goal.
  • 35. GAME OVER ARE YOU A WINNER?
  • 36. FOR MORE INFORMATION: SHARON.CROST@HDS.COM @SHARONHDS ON TWITTER THANK YOU! http://www.slideshare.net/sharonhds/blogwell-san-francisco-mar-2012- hitachi-data-systems
  • 37. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell