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SocialMedia.org
                                     Video Case Studies



   SocialMedia.org
         This video is from
    Case Studies
           BlogWell
            San Francisco
            June 20, 2011
This presentation is from
         socialmedia.org/blogwell



BlogWell                                  Ryon Harms
    San Francisco
    March 27, 2012
                                    Journey to Social Media ROI
   socialmedia.org/blogwell
Journey to Social
   Media ROI
Ryon Harms, Director of Social Media
     Farmers Insurance Group

             #blogwell
#blogwell
Joel McKinnon, OH
             “I use Facebook to show people who I am,
                     not to talk about what I sell.”




#blogwell
What if?
        Your marketing efforts focused more on the people who
          deliver your product and less on the product itself.




#blogwell
#blogwell
#blogwell
#blogwell
#blogwell
Fish for them or teach
  them how to fish?



          9
Checking In With Agents



#blogwell
James Peregrino, CA
              “I sold over 200 policies from my
              marketing efforts on Facebook.”




#blogwell
What if?
            Instead of marketing the features and benefits of your
            products, you focused on why your company exists?




#blogwell
#blogwell
#blogwell
#blogwell
#blogwell
#blogwell
To Achieve ROI:
  • Move towards a human-centric brand message

  • Find the answers inside the people at the edges of your org

  • Open up the lines of communications

  • Provide them with the tools to scale

  • Let go a little bit!




#blogwell
Renee Corwin-Rey, WA
            “I encourage my staff to be on
            Facebook throughout the day.”



#blogwell
What if?
            Social media could help you scale the reach of your
                 marketing by 100, 1,000, or 10,000 fold.




#blogwell
Commodity | Agents| Community




#blogwell
Farmers
                            Insurance




             Mass                              Early
            Adoption                          Adopters




                  Agents
                                          Best
                  Helping
                                        Practices
                  Agents
#blogwell
#blogwell
Lessons Learned
  • Don’t give up on using social media to generate revenues

  • Do reach out to your stakeholders, especially out in the field

  • Don’t be afraid of your own people, let them show you the way

  • To achieve social media ROI, lead with people, not your logos

  • Don’t get stuck on what the marketing department thinks




#blogwell
Mike Schmisek, CO
              “I’ve never lost a customer that was
               also a Fan of my Facebook Page.”




#blogwell
Ryon Harms
Director of Social Media
   Farmers Insurance

   @thesocialexec
SocialMedia.org
         This video is from
    Case Studies                    Learn more about past and
           BlogWell
            San Francisco
            June 20, 2011
                                       upcoming BlogWells
This presentation is from
         socialmedia.org/blogwell



BlogWell                            socialmedia.org/blogwell
     San Fracisco
    March 27, 2012
   socialmedia.org/blogwell

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  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Ryon Harms San Francisco March 27, 2012 Journey to Social Media ROI socialmedia.org/blogwell
  • 2. Journey to Social Media ROI Ryon Harms, Director of Social Media Farmers Insurance Group #blogwell
  • 4. Joel McKinnon, OH “I use Facebook to show people who I am, not to talk about what I sell.” #blogwell
  • 5. What if? Your marketing efforts focused more on the people who deliver your product and less on the product itself. #blogwell
  • 10. Fish for them or teach them how to fish? 9
  • 11. Checking In With Agents #blogwell
  • 12. James Peregrino, CA “I sold over 200 policies from my marketing efforts on Facebook.” #blogwell
  • 13. What if? Instead of marketing the features and benefits of your products, you focused on why your company exists? #blogwell
  • 19. To Achieve ROI: • Move towards a human-centric brand message • Find the answers inside the people at the edges of your org • Open up the lines of communications • Provide them with the tools to scale • Let go a little bit! #blogwell
  • 20. Renee Corwin-Rey, WA “I encourage my staff to be on Facebook throughout the day.” #blogwell
  • 21. What if? Social media could help you scale the reach of your marketing by 100, 1,000, or 10,000 fold. #blogwell
  • 22. Commodity | Agents| Community #blogwell
  • 23. Farmers Insurance Mass Early Adoption Adopters Agents Best Helping Practices Agents #blogwell
  • 25. Lessons Learned • Don’t give up on using social media to generate revenues • Do reach out to your stakeholders, especially out in the field • Don’t be afraid of your own people, let them show you the way • To achieve social media ROI, lead with people, not your logos • Don’t get stuck on what the marketing department thinks #blogwell
  • 26. Mike Schmisek, CO “I’ve never lost a customer that was also a Fan of my Facebook Page.” #blogwell
  • 27. Ryon Harms Director of Social Media Farmers Insurance @thesocialexec
  • 28. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell