The case study above was presented at SocialMedia.org's Member Meeting 40 in Los Angeles on July 26, 2016.
SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. You’ll collaborate with smart and generous people like you, with jobs like yours, at companies like yours. No vendors, no agencies, no sponsors, no consultants, and no small businesses allowed — ever. To learn more, visit socialmedia.org/meetings.
To download the slide presentation in this video, visit wom.us/2dhA5hX.
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In his SocialMedia.org Member Meeting case study presentation, Intuit's Worldwide Social Team Lead of Small Business Group, Geoff Morgan, talks about how they use customer insights to build a social-led program and reach a new audience for QuickBooks.