The case study above was presented at SocialMedia.org's Member Meeting 40 in Los Angeles on July 26, 2016.
SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. You’ll collaborate with smart and generous people like you, with jobs like yours, at companies like yours. No vendors, no agencies, no sponsors, no consultants, and no small businesses allowed — ever. To learn more, visit socialmedia.org/meetings.
To download the slide presentation in this video, visit wom.us/2dTocFt.
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In her SocialMedia.org Member Meeting case study presentation, Dole's Digital Media and Communications Manager, Amy Summers, talks about transitioning from an agency-managed social program to an in-house operation.