SlideShare a Scribd company logo

Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

ā€¢
ā€¢
SocialMedia.org
SocialMedia.org

In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.

Social Media
1 of 12
Download to read offline
Scholastic Morgan Baden Facebook Live video: How streaming video options altered Scholasticā€™s social media strategy Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41
Facebook Live Video How streaming video options altered Scholasticā€™s social media strategy Morgan Baden - VP, Social Media @MorganBaden October 26, 2016 Scholastic.com/socialmedia
Before FB Liveā€¦ ā€¢ Professional equipment = ā€œproducedā€ videos ā€¢ Static backdrop ā€¢ Average-to-low organic viewership
FB Live Video: A refreshed approach to content ā€¢ Engage ā€¢ Reach ā€¢ Connect ā€¦and have a lot more fun.
Use case #1 Live & special events ā€“ Author visits; read-alouds
Use case #2 Turning business-as-usual into watchable moments ā€“ Walk-throughs of magazine issues and Club flyers; behind-the-scenes action
Use case #3 ā€¢ Get creative with your content ā€¢ Bring it to life in new ways
Use case #4 Rethinking your content calendar ā€“ How can past social practices be adjusted to fit into Facebook Live Video?
After FB Liveā€¦ ā€¢ More room for flexibility ā€“ Can happen at a momentā€™s notice ā€“ No professional equipment required ā€¢ MUCH higher reach/engagement ā€“ A way to counter FBā€™s often-confusing timeline ā€“ Push alerts drive immediate viewership
Tips ā€¢ Experiment (but be strategic) ā€¢ Be brief (12-15 mins) ā€¢ Go professional ā€¢ Invest in equipment ā€¢ Broadcast/video experience a + ā€¢ Promote in advance
Thanks! Scholastic.com/socialmedia @MorganBaden
Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41

Recommended

Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
Ā 
10 Reasons to Tweet - PRSA Memphis Chapter
10 Reasons to Tweet - PRSA Memphis Chapter10 Reasons to Tweet - PRSA Memphis Chapter
10 Reasons to Tweet - PRSA Memphis ChapterSandra Fathi
Ā 
Kickstarting Online Communities: Con Edison Case Study
Kickstarting Online Communities: Con Edison Case StudyKickstarting Online Communities: Con Edison Case Study
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
Ā 
The Case for B2B Social Media - Lead Generation
The Case for B2B Social Media - Lead GenerationThe Case for B2B Social Media - Lead Generation
The Case for B2B Social Media - Lead GenerationSandra Fathi
Ā 
How to manage your social media content strategy, presented by Kevin Hunt
How to manage your social media content strategy, presented by Kevin HuntHow to manage your social media content strategy, presented by Kevin Hunt
How to manage your social media content strategy, presented by Kevin HuntSocialMedia.org
Ā 
Social media audits
Social media auditsSocial media audits
Social media auditsAna ADI
Ā 
Pur rtv project 1
Pur rtv project 1Pur rtv project 1
Pur rtv project 1Ronni Williams
Ā 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyMegan Holt
Ā 

Recommended

Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
Ā 
10 Reasons to Tweet - PRSA Memphis Chapter
10 Reasons to Tweet - PRSA Memphis Chapter10 Reasons to Tweet - PRSA Memphis Chapter
10 Reasons to Tweet - PRSA Memphis ChapterSandra Fathi
Ā 
Kickstarting Online Communities: Con Edison Case Study
Kickstarting Online Communities: Con Edison Case StudyKickstarting Online Communities: Con Edison Case Study
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
Ā 
The Case for B2B Social Media - Lead Generation
The Case for B2B Social Media - Lead GenerationThe Case for B2B Social Media - Lead Generation
The Case for B2B Social Media - Lead GenerationSandra Fathi
Ā 
How to manage your social media content strategy, presented by Kevin Hunt
How to manage your social media content strategy, presented by Kevin HuntHow to manage your social media content strategy, presented by Kevin Hunt
How to manage your social media content strategy, presented by Kevin HuntSocialMedia.org
Ā 
Social media audits
Social media auditsSocial media audits
Social media auditsAna ADI
Ā 
Pur rtv project 1
Pur rtv project 1Pur rtv project 1
Pur rtv project 1Ronni Williams
Ā 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyMegan Holt
Ā 
The 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media AuditThe 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media AuditAndrew Jenkins
Ā 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
Ā 
Social Media Tips Presentation
Social Media Tips PresentationSocial Media Tips Presentation
Social Media Tips Presentationiyanuquiroga
Ā 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Jamesha Gilliam
Ā 
Social Media Specialist Portfolio
Social Media Specialist PortfolioSocial Media Specialist Portfolio
Social Media Specialist PortfolioMichelle Carter
Ā 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
Ā 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit TutorialTradeshowGuy Exhibits
Ā 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
Ā 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social MediaNick Westergaard
Ā 
How to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeownHow to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeownEnterprise Ireland
Ā 
Social Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook CampaignsSocial Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook CampaignsCallie Pak
Ā 
Measure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsMeasure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsNoble Studios
Ā 
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
Ā 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
Ā 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyKimberly Chin
Ā 
Pics to Clicks
Pics to ClicksPics to Clicks
Pics to ClicksNick Westergaard
Ā 
Social Media Strategy
Social Media Strategy Social Media Strategy
Social Media Strategy Camron Thompson
Ā 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
Ā 
Starbucks Social Media Strategy Project
Starbucks Social Media Strategy ProjectStarbucks Social Media Strategy Project
Starbucks Social Media Strategy ProjectCourtney Grigsby
Ā 
Priyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profilePriyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profileTwilight Fairy
Ā 
Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
Ā 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Ā 

More Related Content

What's hot

The 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media AuditThe 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media AuditAndrew Jenkins
Ā 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
Ā 
Social Media Tips Presentation
Social Media Tips PresentationSocial Media Tips Presentation
Social Media Tips Presentationiyanuquiroga
Ā 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Jamesha Gilliam
Ā 
Social Media Specialist Portfolio
Social Media Specialist PortfolioSocial Media Specialist Portfolio
Social Media Specialist PortfolioMichelle Carter
Ā 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
Ā 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
Ā 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social MediaNick Westergaard
Ā 
How to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeownHow to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeownEnterprise Ireland
Ā 
Social Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook CampaignsSocial Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook CampaignsCallie Pak
Ā 
Measure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsMeasure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsNoble Studios
Ā 
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
Ā 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
Ā 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyKimberly Chin
Ā 
Social Media Strategy
Social Media Strategy Social Media Strategy
Social Media Strategy Camron Thompson
Ā 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
Ā 
Starbucks Social Media Strategy Project
Starbucks Social Media Strategy ProjectStarbucks Social Media Strategy Project
Starbucks Social Media Strategy ProjectCourtney Grigsby
Ā 
Priyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profilePriyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profileTwilight Fairy
Ā 

What's hot (20)

The 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media AuditThe 4 Cā€™s of a Social Media Audit
The 4 Cā€™s of a Social Media Audit
Ā 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and Audit
Ā 
Social Media Tips Presentation
Social Media Tips PresentationSocial Media Tips Presentation
Social Media Tips Presentation
Ā 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha
Ā 
Social Media Specialist Portfolio
Social Media Specialist PortfolioSocial Media Specialist Portfolio
Social Media Specialist Portfolio
Ā 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
Ā 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
Ā 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2
Ā 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social Media
Ā 
How to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeownHow to create an online marketing strategy_Niall McKeown
How to create an online marketing strategy_Niall McKeown
Ā 
Social Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook CampaignsSocial Media Marketing - 5 Elements of Successful Facebook Campaigns
Social Media Marketing - 5 Elements of Successful Facebook Campaigns
Ā 
Measure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsMeasure and Analyze Social Media Goals
Measure and Analyze Social Media Goals
Ā 
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Ā 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & process
Ā 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Ā 
Pics to Clicks
Pics to ClicksPics to Clicks
Pics to Clicks
Ā 
Social Media Strategy
Social Media Strategy Social Media Strategy
Social Media Strategy
Ā 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media Strategy
Ā 
Starbucks Social Media Strategy Project
Starbucks Social Media Strategy ProjectStarbucks Social Media Strategy Project
Starbucks Social Media Strategy Project
Ā 
Priyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profilePriyanka Sachar - Social media consultancy profile
Priyanka Sachar - Social media consultancy profile
Ā 

Viewers also liked

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
Ā 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Ā 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
Ā 
Timberlands Creative Brief
Timberlands Creative BriefTimberlands Creative Brief
Timberlands Creative BriefIsabel Balla
Ā 
Aws re invent hybrid cloud breakout session
Aws re invent hybrid cloud breakout session Aws re invent hybrid cloud breakout session
Aws re invent hybrid cloud breakout session Angela_Tripp
Ā 
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy Environments
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy EnvironmentsDOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy Environments
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy EnvironmentsGene Kim
Ā 
Timerland
TimerlandTimerland
Timerlandmhughes4
Ā 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
Ā 
Timberland Case Study
Timberland Case StudyTimberland Case Study
Timberland Case StudyVictoriaKenyon
Ā 
Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)geniepr
Ā 
Adidas Social Media Proposal
Adidas Social Media Proposal Adidas Social Media Proposal
Adidas Social Media Proposal Abby Peress
Ā 
Using Business Architecture to Facilitate a North American Business Model at ...
Using Business Architecture to Facilitate a North American Business Model at ...Using Business Architecture to Facilitate a North American Business Model at ...
Using Business Architecture to Facilitate a North American Business Model at ...Daniel Lambert, M. Sc.
Ā 
Marketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slidesMarketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slidesPradhana Chariyavilaskul
Ā 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
Ā 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
Ā 
An Introduction into the design of business using business architecture
An Introduction into the design of business using business architectureAn Introduction into the design of business using business architecture
An Introduction into the design of business using business architectureCraig Martin
Ā 

Viewers also liked (16)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
Ā 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Ā 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Ā 
Timberlands Creative Brief
Timberlands Creative BriefTimberlands Creative Brief
Timberlands Creative Brief
Ā 
Aws re invent hybrid cloud breakout session
Aws re invent hybrid cloud breakout session Aws re invent hybrid cloud breakout session
Aws re invent hybrid cloud breakout session
Ā 
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy Environments
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy EnvironmentsDOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy Environments
DOES14 - Scott Prugh - CSG - DevOps and Lean in Legacy Environments
Ā 
Timerland
TimerlandTimerland
Timerland
Ā 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Ā 
Timberland Case Study
Timberland Case StudyTimberland Case Study
Timberland Case Study
Ā 
Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)Genie pr proposal conventional pr & social media escort(ppt)
Genie pr proposal conventional pr & social media escort(ppt)
Ā 
Adidas Social Media Proposal
Adidas Social Media Proposal Adidas Social Media Proposal
Adidas Social Media Proposal
Ā 
Using Business Architecture to Facilitate a North American Business Model at ...
Using Business Architecture to Facilitate a North American Business Model at ...Using Business Architecture to Facilitate a North American Business Model at ...
Using Business Architecture to Facilitate a North American Business Model at ...
Ā 
Marketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slidesMarketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slides
Ā 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
Ā 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Ā 
An Introduction into the design of business using business architecture
An Introduction into the design of business using business architectureAn Introduction into the design of business using business architecture
An Introduction into the design of business using business architecture
Ā 

Similar to Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

Performance driven content 2016
Performance driven content 2016Performance driven content 2016
Performance driven content 2016Periklis Vanikiotis
Ā 
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015Ronan Archibald
Ā 
How to Build a Social Online Research Panel
How to Build a Social Online Research PanelHow to Build a Social Online Research Panel
How to Build a Social Online Research PanelDarren Bosik
Ā 
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase TrafficSocial Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase TrafficHubSpot
Ā 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Azure Collier
Ā 
Webinar: Best Practices for Facebook Live
Webinar: Best Practices for Facebook LiveWebinar: Best Practices for Facebook Live
Webinar: Best Practices for Facebook LiveSendible
Ā 
James LaCorte Accomplishments
James LaCorte AccomplishmentsJames LaCorte Accomplishments
James LaCorte AccomplishmentsJames LaCorte
Ā 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmediarobweaver
Ā 
Social media and sports workshop 14 september 2010
Social media and sports workshop 14 september 2010Social media and sports workshop 14 september 2010
Social media and sports workshop 14 september 2010Giles Bryan
Ā 
Out-Game Dragon Athletics Social Media Tactical Plan
Out-Game Dragon Athletics Social Media Tactical PlanOut-Game Dragon Athletics Social Media Tactical Plan
Out-Game Dragon Athletics Social Media Tactical PlanMSUM Dragon Athletics
Ā 
Enhanced podcasts in education
Enhanced podcasts in educationEnhanced podcasts in education
Enhanced podcasts in educationBernard Goldbach
Ā 
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated ContentInfluitive
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategychinaski21
Ā 
Using Social Media (Tips and best practices)
Using Social Media (Tips and best practices)Using Social Media (Tips and best practices)
Using Social Media (Tips and best practices)Sundeep Kapur
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategychinaski21
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategychinaski21
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategychinaski21
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategychinaski21
Ā 

Similar to Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden (20)

Performance driven content 2016
Performance driven content 2016Performance driven content 2016
Performance driven content 2016
Ā 
Powering Communitities with Social Media
Powering Communitities with Social MediaPowering Communitities with Social Media
Powering Communitities with Social Media
Ā 
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015
Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015
Ā 
How to Build a Social Online Research Panel
How to Build a Social Online Research PanelHow to Build a Social Online Research Panel
How to Build a Social Online Research Panel
Ā 
Social Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase TrafficSocial Media 201: How to Use Social Media Sites to Increase Traffic
Social Media 201: How to Use Social Media Sites to Increase Traffic
Ā 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
Ā 
Webinar: Best Practices for Facebook Live
Webinar: Best Practices for Facebook LiveWebinar: Best Practices for Facebook Live
Webinar: Best Practices for Facebook Live
Ā 
James LaCorte Accomplishments
James LaCorte AccomplishmentsJames LaCorte Accomplishments
James LaCorte Accomplishments
Ā 
Leading@ic
Leading@icLeading@ic
Leading@ic
Ā 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmedia
Ā 
Social media and sports workshop 14 september 2010
Social media and sports workshop 14 september 2010Social media and sports workshop 14 september 2010
Social media and sports workshop 14 september 2010
Ā 
Out-Game Dragon Athletics Social Media Tactical Plan
Out-Game Dragon Athletics Social Media Tactical PlanOut-Game Dragon Athletics Social Media Tactical Plan
Out-Game Dragon Athletics Social Media Tactical Plan
Ā 
Enhanced podcasts in education
Enhanced podcasts in educationEnhanced podcasts in education
Enhanced podcasts in education
Ā 
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content
7 Ways To Turbocharge Lead Nurturing Programs with Advocate-Generated Content
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategy
Ā 
Using Social Media (Tips and best practices)
Using Social Media (Tips and best practices)Using Social Media (Tips and best practices)
Using Social Media (Tips and best practices)
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategy
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategy
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategy
Ā 
Waynefostermarketingstrategy
WaynefostermarketingstrategyWaynefostermarketingstrategy
Waynefostermarketingstrategy
Ā 

More from SocialMedia.org

Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
Ā 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
Ā 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
Ā 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
Ā 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
Ā 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
Ā 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
Ā 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
Ā 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
Ā 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
Ā 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
Ā 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
Ā 
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...SocialMedia.org
Ā 
Measurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsMeasurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
Ā 
What in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster StanislawWhat in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
Ā 
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithCharting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
Ā 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerSocialMedia.org
Ā 
Garbage in, garbage out, presented by David Rabjohns
Garbage in, garbage out, presented by David RabjohnsGarbage in, garbage out, presented by David Rabjohns
Garbage in, garbage out, presented by David RabjohnsSocialMedia.org
Ā 
Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
Ā 
Community management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeCommunity management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Ā 

More from SocialMedia.org (20)

Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Ā 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Ā 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Ā 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
Ā 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
Ā 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Ā 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
Ā 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Ā 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
Ā 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Ā 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Ā 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
Ā 
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
Ā 
Measurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsMeasurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie Williams
Ā 
What in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster StanislawWhat in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster Stanislaw
Ā 
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithCharting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc Smith
Ā 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam Singer
Ā 
Garbage in, garbage out, presented by David Rabjohns
Garbage in, garbage out, presented by David RabjohnsGarbage in, garbage out, presented by David Rabjohns
Garbage in, garbage out, presented by David Rabjohns
Ā 
Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...Tips, techniques, and tools for measuring what works in social, presented by ...
Tips, techniques, and tools for measuring what works in social, presented by ...
Ā 
Community management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeCommunity management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel Happe
Ā 

Recently uploaded

VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170Komal Khan
Ā 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT17mos052
Ā 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsSocioCosmos
Ā 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxReaper61
Ā 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxjenrobinson12
Ā 
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书saphesg8
Ā 
AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingAI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingCut-the-SaaS
Ā 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!andrekr997
Ā 
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar DelhiCall Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhidelhiescort
Ā 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
Ā 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...jicagig173
Ā 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch17mos052
Ā 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosSocioCosmos
Ā 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project17mos052
Ā 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenSapana Sha
Ā 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesNetqom Solutions
Ā 

Recently uploaded (19)

VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
VIP Moti Bagh Call Girls Free Doorstep Delivery 9873777170
Ā 
young Call girls in Dwarka sector 23šŸ” 9953056974 šŸ” Delhi escort Service
young Call girls in Dwarka sector 23šŸ” 9953056974 šŸ” Delhi escort Serviceyoung Call girls in Dwarka sector 23šŸ” 9953056974 šŸ” Delhi escort Service
young Call girls in Dwarka sector 23šŸ” 9953056974 šŸ” Delhi escort Service
Ā 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
Ā 
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the StarsUnveiling SOCIO COSMOS: Where Socializing Meets the Stars
Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Ā 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptx
Ā 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptx
Ā 
Hot Sexy call girls in Ramesh NagaršŸ” 9953056974 šŸ” Delhi escort Service
Hot Sexy call girls in Ramesh NagaršŸ” 9953056974 šŸ” Delhi escort ServiceHot Sexy call girls in Ramesh NagaršŸ” 9953056974 šŸ” Delhi escort Service
Hot Sexy call girls in Ramesh NagaršŸ” 9953056974 šŸ” Delhi escort Service
Ā 
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagarlooking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
Ā 
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书
办ē†ä¼Æ꘎ēæ°å¤§å­¦ęƕäøščÆä¹¦ę–‡å‡­å­¦ä½čƁ书
Ā 
AI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer MarketingAI Virtual Influencers: The Future of Influencer Marketing
AI Virtual Influencers: The Future of Influencer Marketing
Ā 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!
Ā 
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar DelhiCall Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ā©7838079806 ā©Escort Service In Patel Nagar Delhi
Ā 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
Ā 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Ā 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch
Ā 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio Cosmos
Ā 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project
Ā 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking Men
Ā 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing Services
Ā 

Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

  • 1. Scholastic Morgan Baden Facebook Live video: How streaming video options altered Scholasticā€™s social media strategy Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41
  • 2. Facebook Live Video How streaming video options altered Scholasticā€™s social media strategy Morgan Baden - VP, Social Media @MorganBaden October 26, 2016 Scholastic.com/socialmedia
  • 3. Before FB Liveā€¦ ā€¢ Professional equipment = ā€œproducedā€ videos ā€¢ Static backdrop ā€¢ Average-to-low organic viewership
  • 4. FB Live Video: A refreshed approach to content ā€¢ Engage ā€¢ Reach ā€¢ Connect ā€¦and have a lot more fun.
  • 5. Use case #1 Live & special events ā€“ Author visits; read-alouds
  • 6. Use case #2 Turning business-as-usual into watchable moments ā€“ Walk-throughs of magazine issues and Club flyers; behind-the-scenes action
  • 7. Use case #3 ā€¢ Get creative with your content ā€¢ Bring it to life in new ways
  • 8. Use case #4 Rethinking your content calendar ā€“ How can past social practices be adjusted to fit into Facebook Live Video?
  • 9. After FB Liveā€¦ ā€¢ More room for flexibility ā€“ Can happen at a momentā€™s notice ā€“ No professional equipment required ā€¢ MUCH higher reach/engagement ā€“ A way to counter FBā€™s often-confusing timeline ā€“ Push alerts drive immediate viewership
  • 10. Tips ā€¢ Experiment (but be strategic) ā€¢ Be brief (12-15 mins) ā€¢ Go professional ā€¢ Invest in equipment ā€¢ Broadcast/video experience a + ā€¢ Promote in advance
  • 12. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41