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“The Passion Conversation:
Understanding, Sparking, and
Sustaining Word of Mouth Marketing”
ROBBIN PHILLIPS
BRAINS ON FIRE
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
HELLO.
Friday, December 6, 13
I WAS BORN
WITHOUT A NAME.
Friday, December 6, 13
ROBBIN
Friday, December 6, 13
ROBBINROBBIN
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
GRANDMA
MY SWEET
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
Friday, December 6, 13
Friday, December 6, 13
IF YOU DON’T LIKE PEOPLE
GETOUTOFMARKETINGPERIOD.
Friday, December 6, 13
Friday, December 6, 13
LOVE
THE BESTBRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
Friday, December 6, 13
LET’S GET
GEEKY
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
LOVE STORIES
Friday, December 6, 13
Friday, December 6, 13
23MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
Friday, December 6, 13
3MILLIONactually seek it.*
*SOURCE: SAMHSA
Friday, December 6, 13
Friday, December 6, 13
REFRAMINGthe conversation
Friday, December 6, 13
ADDICTIONto...
from talking about
Friday, December 6, 13
RECOVERY
...talking about
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
OFFLINE.
of
WORD OF MOUTH
HAPPENS...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
BOX
journey
Friday, December 6, 13
429stories shared
on the web to date.
Friday, December 6, 13
WEBSITE
GROWTH
Friday, December 6, 13
6kand events
sponsored
Friday, December 6, 13
SONSHINE
Friday, December 6, 13
ROBMORRIS
Friday, December 6, 13
UH.OH
WE HAVE
A PROBLEM
Friday, December 6, 13
TWO CHILDREN
EVERY MINUTE
Friday, December 6, 13
STORYtell us your
Friday, December 6, 13
Friday, December 6, 13
FILL IN THE BLANK
I AM...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
OFFLINE.
of
WORD OF MOUTH
HAPPENS...
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
POWERFUL
RESULTS
Friday, December 6, 13
5Xmore donations
since changing
their name.
Friday, December 6, 13
394Task Forces
Friday, December 6, 13
1oooffline events
in the last
six months.
Friday, December 6, 13
500k+hits per month.
Friday, December 6, 13
250user submitted
videos in the
last year.
Friday, December 6, 13
250
Friday, December 6, 13
250user submitted
videos in the
last year.
Friday, December 6, 13
250user submitted
videos in the
last year.
Friday, December 6, 13
250user submitted
videos in the
last year.
Friday, December 6, 13
250
Friday, December 6, 13
250
Friday, December 6, 13
250
Friday, December 6, 13
Q&A.@robbinphillips
Friday, December 6, 13
MOREONE
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
USEOURFANS
Friday, December 6, 13
LEVERAGE
OURADVOCATES
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
Friday, December 6, 13
YOU LOVETHEM
You can become famous
for the people who love
you. For the way
Friday, December 6, 13
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past and
upcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS

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"The Passion Conversation" presented by Robbin Phillips