In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."
She goes into detail about the social, emotional, and functional drivers that compel people to share.
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"The Passion Conversation" presented by Robbin Phillips
1. “The Passion Conversation:
Understanding, Sparking, and
Sustaining Word of Mouth Marketing”
ROBBIN PHILLIPS
BRAINS ON FIRE
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013