Jessica Mack of LifeProof presented on their influencer marketing campaign. They worked with ambassadors who already loved LifeProof's waterproof phone cases. The ambassadors created social media content while using LifeProof products during adventures. This content reached over 49 million people generating over 500,000 engagements. Lessons learned included ensuring clear communication with ambassadors and vendors, and allowing enough lead time.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
1. LifeProof
Jessica Mack
Empowering influencers to tell the
brand story
Learn more about Member Meetings
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SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015
2. Enabling Influencers to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
Empowering Influencers
to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
32. –
LIFEPROOF
WH AT WO R K E D
• Working'with'ambassadors'who'already'know'and'love'LifeProof'products
• Involving'the'ambassadors'in'the'campaign'planning
• Packaging'up'content'for'distribution'to'ambassadors’'fans
• Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising
33. –
LIFEPROOF
LE S S O N S LE A R N E D
• Direct'communication'is'essential
• Longer'lead'times
• Ensure'vendors'stick'to'embargos
• Educate'everyone'thoroughly'on'FTC'requirements
34. –
LIFEPROOF
TA K E A C TI O N !
• Pick'up'the'phone
• Create'a'brief'just'for'your'ambassadors
• Get'product'in'their'hands
• Find'ambassadors'who'are'already'using'your'products
36. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015