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LifeProof
Jessica Mack
Empowering influencers to tell the
brand story
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015
Enabling Influencers to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
Empowering Influencers
to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
#CHARGEAHEAD
Slater'Trout
Stand&Up)Paddleboarder
Ben'Jenkin
Freerunner
Mike'Escamilla
BMX)Rider
Erik'Roner
Professional)Skier)+)Stuntman
–
#C H A R G E A H E A D A M B A S S A D O R S
LIFEPROOF
–
H AWA I I A D V E N TU R E H I K E
LIFEPROOF
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
–
LIFEPROOF
LA S TR E E T R A C E
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
–
LIFEPROOF
M E X I C O S K Y D I V E
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
–
LIFEPROOF
C O LO R A D O M O U N TA I N B I K E
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
–
LIFEPROOF
A D D I TI O N A L C O N TE N T
–
LIFEPROOF
A M B A S S A D O R C H A N N E LS
–
LIFEPROOF
TH E N U M B E R S
REACH:'49,689,109
ENGAGEMENT:'532,716
VIDEO'VIEWS:'4,623,288 OWNED'
CHANNELS
77%
INFLUENCERS
23%
–
LIFEPROOF
WH AT O U R FA N S S A I D
–
LIFEPROOF
WH AT WO R K E D
• Working'with'ambassadors'who'already'know'and'love'LifeProof'products
• Involving'the'ambassadors'in'the'campaign'planning
• Packaging'up'content'for'distribution'to'ambassadors’'fans
• Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising
–
LIFEPROOF
LE S S O N S LE A R N E D
• Direct'communication'is'essential
• Longer'lead'times
• Ensure'vendors'stick'to'embargos
• Educate'everyone'thoroughly'on'FTC'requirements
–
LIFEPROOF
TA K E A C TI O N !
• Pick'up'the'phone
• Create'a'brief'just'for'your'ambassadors
• Get'product'in'their'hands
• Find'ambassadors'who'are'already'using'your'products
LIFEPROOF
WATC H TH E V I D E O O N TWI TTE R : @JS _M A C K
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015

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LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack