In his SocialMedia.org Member Meeting case study presentation, Cabela's Social Media Manager, Adam Buchanan, explains how they're falling in love with their customers on social all over again.
Adam shares their process for getting to this point in their social strategy and his advice about maintaining the love relationship with your customers on social media.
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Cabela's: Fall in love with customers on social, presented by Adam Buchanan
1. SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 32
Chicago, 6-15-2014
Learn more about Member Meetings
socialmedia.org/meetings
SOC
IALMEDIA.
ORG
MEM
B
ER MEETIN
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32
CHICA
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Cabela’s
Adam Buchanan
Fall in love with customers on social
16. Average response time
8AM-7PM Monday-
Friday and weekend
coverage
• Respond to 90% of
messages we receive
• Average of 70 incoming
messages per week
5
Hours
90%
Increased followers on
social channels 2-4X
24. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 32
Chicago, 6-15-2014
Learn more about Member Meetings
socialmedia.org/meetings
SOC
IALMEDIA.
ORG
MEM
B
ER MEETIN
G
32
CHICA
GO